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Luxury Fashion Branding: Trends, Tactics, Techniques Uche Okonkwo
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Luxury Fashion Branding Trends, Tactics, Techniques English | 2007-07-10 | ISBN: 0230521673 | 320 pages | PDF | 2.2 MB Luxury is a necessity that begins where necessity ends. Euromonitor International (2011) Global luxury goods overview, June 2011. [2] http://www.luxe-mag.com/fr/livre/ Voir aussi Luxury, Fashion, Branding Trends-Tactics and Techniques du même auteur. London: Palgrave Macmillan, 2007. [1] http://www.luxe-etc.com/fr/index.php/events/. "Luxury is a necessity that begins where necessity ends." These words, spoken by Gabrielle Coco Chanel in the early twentieth century, remain as true as ever in our current society. Okonkwo U (2007) Luxury Fashion Branding: Trends, Tactics, Techniques. €�Luxury Fashion Branding: Trends, Tactics, Techniques”. €�The real cost of our 'fast fashion' consumption culture.” The Globe And Mail. Luxury Fashion Branding – Trends, Tactics, Techniques, written by Uche Okonkwo. This groundbreaking pioneer book addresses the business of luxury from a strategic viewpoint.